Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It operates on an auction system, commonly seen in search engine advertising. Advertisers bid on keywords, and the highest bidder’s ad is displayed when users search for those terms. Ad position is determined by bid amount and ad quality, measured by a Quality Score. The advertiser is charged only when someone clicks on their ad, making PPC a measurable and cost-effective way to drive targeted traffic to a website.
The Pay-Per-Click (PPC) advertising process involves several steps,from campaign setup to ongoing optimization.
Clearly outline the goals of the PPC campaign, whether it’s driving sales, generating leads, increasing brand awareness, or other specific objectives.Next Process
Identify relevant keywords that align with the campaign objectives. Use tools to research and select keywords with a balance of search volume and competitiveness.Next Process
Establish a daily or monthly budget for the campaign. Choose a bid strategy, such as manual bidding or automated bidding, based on campaign goals.Next Process
Define the target audience by specifying demographics, location, devices, and other relevant parameters. This ensures ads are shown to the most relevant audience.Next Process
Select the platforms where the ads will be displayed. Common platforms include Google Ads, Bing Ads, and social media platforms like Facebook and LinkedIn.Next Process
Leave your contact details, and we’ll have one of our Curtis Softs Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.
We look forward to chatting!