Pay Per Click (PPC)

Pay-Per-Click (PPC) is an online advertising model in which advertisers
pay a fee each time their ad is clicked.

Pay Per Click Service

Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It operates on an auction system, commonly seen in search engine advertising. Advertisers bid on keywords, and the highest bidder’s ad is displayed when users search for those terms. Ad position is determined by bid amount and ad quality, measured by a Quality Score. The advertiser is charged only when someone clicks on their ad, making PPC a measurable and cost-effective way to drive targeted traffic to a website.

Our Process

The Pay-Per-Click (PPC) advertising process involves several steps,from campaign setup to ongoing optimization.


Clearly outline the goals of the PPC campaign, whether it’s driving sales, generating leads, increasing brand awareness, or other specific objectives.

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Identify relevant keywords that align with the campaign objectives. Use tools to research and select keywords with a balance of search volume and competitiveness.

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Establish a daily or monthly budget for the campaign. Choose a bid strategy, such as manual bidding or automated bidding, based on campaign goals.

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Define the target audience by specifying demographics, location, devices, and other relevant parameters. This ensures ads are shown to the most relevant audience.

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Select the platforms where the ads will be displayed. Common platforms include Google Ads, Bing Ads, and social media platforms like Facebook and LinkedIn.

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Participate in the ad auction by bidding on selected keywords. Ad rank is determined by bid amount and Quality Score, impacting the ad’s position on search engine results pages.

Next Process

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